Y25 was founded by Ms Huynh Hai Yen - an elegant and sophisticated Vietnamese woman, who started her olfactory adventure 8 years ago with the passion of telling the stories of scents.

In 2013, Yen established NauNau - a Vietnamese brand specialized in beauty care products and perfume creations. She has then made a name for herself thanks to the painstaking process to create NauNau and her choice of exquisite, rare and selective raw materials collected locally and globally.

Since then, Yen decided to write a new chapter in her olfactory adventure and dedicated her passion for the world of fragrances by introducing Y25- Artisan de Parfum.

"Perfume is the most intense form of memory” - - Jean Paul Guerlain – Master perfumer of the most prestigious French perfume house

Whispering a thousand stories of the sophisticated fragrance universe, filling the soul of its customers with poetry and the enchanted harmony of scents, Y25 undoubtedly attracts the attention of the perfume lovers. After a period of scents blending and experimenting in the intimate atmosphere of Y25- Artisan de Parfum, Scents of Vietnam - the first private perfume collection was introduced to the fragrance universe. 

With her gifted sensation for scents and her endless love for her motherland, Yen captured and bottled the complex olfactory of the five cities of Vietnam, contributing a small portion of the spirit, essence and history of the places to everyone. In addition to the symphony of scents, Scents of Vietnam are labeled and bottled authentically by the Vietnamese ceramic artisans and experts. 

Being original, echoing memories, creating nostalgic feeling, inviting narrative imagination are at heart of the creative process of Y25. Those values manifest strongly in every collection, every bottle and every single note of Y25 perfume creations.

Two main collection, Scents of Vietnam (2015) have 5 fragrances. The newest perfume, L’ancien de Hue, will be launched on August 2019,is also belong to this collection. The second main collection is Colors of the Scent, including Le Bleu ( 2016) and Midori (2017), was inspired from her interesting journeys.